Last month, Facebook's CFO, David Ebersman, confirmed that teenagers were becoming less active on Facebook. There was a 16% fall for American teens, which is something that Facebook should be worried about. So where are Facebook's teens going? As you can see in the chart below, they are using mobile chat services like WeChat and WhatsApp, and photo-sharing apps like Snapchat and Instagram.
I would love to know what Facebook's strategy is to change this trend. They've already purchased Instagram and had a bid turned down for Snapchat. It seems like their strategy is to purchase any competitor that has a high-growth user base. I don't see this strategy being very sustainable. To me, it comes off as being desperate and shows a lack of internal talent.
In my opinion, Facebook needs to figure out if they want to create great internal products or keep spending lots of money acquiring great products. Right now, I don't see them putting enough effort on products they create internally. (Example: Facebook Email, Facebook Home, Beacon, Camera and Poke)
I recently spoke in Professor Francisco Guzman's marketing class at the University of North Texas and asked his class what social networks they use daily. 100% of the class raised their hand for Instagram and Snapchat, around 50% for Twitter and only 30% for Facebook. To be honest, I wasn't shocked at the results. At the end of the day, I believe Facebook is going to keep spending the big bucks to keep users with them, even if those users aren't using Facebook directly.
Do you think teens will continue to leave Facebook? Share your thoughts in the comments.